Unlocking the Goldmine: How to Target Wealthy Clients on Facebook

In today’s digital age, social media platforms have become powerful tools for businesses to connect with their target audience and drive growth. Among these platforms, Facebook stands out as a goldmine for attracting wealthy clients and expanding your business. With over 2.8 billion monthly active users, it offers an unparalleled opportunity to tap into a … Read more

Unlocking Success by Mastering B2B Channel Marketing Strategy

In the world of business-to-business (B2B) marketing, having a solid channel marketing strategy can be the key to unlocking success. B2B channel marketing involves creating and implementing effective strategies to reach target markets through various distribution channels, such as distributors, resellers, and value-added partners. In this blog post, we will delve into the world of … Read more

AI Podcast Show Notes: How to automate writing podcast show notes

Podcast creators looking to improve the production value and reach of your podcast need to start using AI podcast show notes. This game-changing technology uses advanced speech recognition to accurately transcribe your podcast and extract key themes and topics, creating comprehensive show notes in just a few clicks. By using AI podcast show notes, podcast … Read more

The Power of Marketing Moats: How to Create Owned Media for Long-Term Success

Defensible moats. It’s one of the first strategy concepts you learn in business school.  But we are consistently talking about the least important moats. Moats around product, economies of scale, high-NPS… when we really should be talking about marketing moats. Here’s how to think about building owned media to create marketing moats.  Simple Example of … Read more

The Power of Educational Content in B2B Marketing

When I’m working with b2b clients one of the first questions I ask is what does your sales team wish prospects knew before ever talking to you?  I already know what the answers are going to be, but the exercise is valuable regardless. Most companies want leads to know: – That the product exists – … Read more

Best High-yield Savings Apps

High yield savings apps in 2022 are abundant. Here are some of the best ones. Gelt Finance Gelt is a high-yield savings app that earns 5 – 10% APY. Deposits are covered up to $100,000 per account and there are no fees or commitments. Learn more about Gelt Marcus High-yield Online Savings that earns 0.85% … Read more