Traditional media has campaigns. Modern digital marketing shouldn’t. The Mad Men of Madison Avenue created the traditional advertising campaign. They commandeered it from their time in the service. Campaigns are a military idea that involves an objective, initiative and a timeline. We need to eliminate start and end dates. I mean this as bluntly as … Read more
Tattoo removal is a quick growing industry, expected to reach 23 billion by 2023. Knowing how to get leads for your business is super powerful. Facebook ads, Google Maps and Search campaigns are the most effective way to grow your business. Learn more below. Tattoo Removal Advertising Tattoos are a visual medium, and one of … Read more
I was in Glacier National Park, the rain started to descend from over the adjacent ridge. The wall of black haze approached us as we set underneath a lean to we had built with a tarp and duct tape. As the rain drummed on the tarp harmoniously we started our whisper light camp stove to … Read more
Nature doesn’t A/B test. When we look at how nature evolves it tries tons of combinations of things at once and evolution happens based on the last organism standing. It’s a process of elimination, rather than a search for the right answer. Digital advertising should use the same process of elimination — search for what … Read more
We’re thinking about email all wrong. We should be measuring email clicks on a CPC basis and we should be thinking about email clients as a people’s personal search engines. Email is the most valuable marketing asset, and here is a new mental framework to make it even more powerful to your organization. A Short … Read more
I was recently in Vegas for a business meeting (and to pay tribute to the blackjack gods). As I was walking out of the Bellagio after being drunk for three days I needed a coffee, but my hands were full carrying my Chinese knockoff RIMOWA luggage and a peach mango BodyArmor (RIP Koby) — so … Read more
Knowing if you can rank for a keyword is half the battle when deciding to write about about a topic. Traditionally, measuring potential for the ability for a site to rank for a keyword phrase is done manually by analyzing a variety of metrics for a handful of keywords, and then ranking keywords based on … Read more
They told me to checkout on WeChat — I was confused, I hadn’t ever left the “social media app” but could do a payment. That was 5 years ago when I was in Shanghai for the first time. Fast forward and every American social media has been trying to figure out how to make their … Read more
Device targeting for Google Search Ads isn’t straight forward. I wasted about an hour finding the documentation on Google. Below is how to target desktop only on your search ads. First go to the campaign you’re trying to make go after mobile or desktop. Click on devices. In the bid adj. column, select the devices … Read more
In the fall of 2019, I helped a real estate client get $5 residential leads by driving home buyer ready traffic to a kvCORE site. Below is a screenshot showing the leads per month that were created from my team’s efforts. Below is a screenshot of Facebook ad spend during that same time period. This … Read more
Hi I’m Cody Schneider. I’m a digital marketing strategist who specializes in growth marketing. This site is where I document my strategies and share the tools I build to help modern marketers. I’m a trained economist and my day job is as Director of Learning at a marketing agency in Boise, ID.
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