Deciding to launch your own clothing line is a lot like choosing the centerpiece furniture for your home – it’s a massive commitment, expensive, and something you want to last for years, not just a season. Most new founders treat a fashion brand like a tech startup: they build a “product,” set up a Shopify … Read more
Cold email infrastructure services like Frostmailer promise to solve your outreach problems with minimal effort. They claim to handle the technical complexity of setting up multiple email accounts, configuring DNS records, and maintaining deliverability. But behind the glossy marketing and cherry-picked testimonials lies a service model that’s fundamentally problematic for businesses serious about sustainable growth. … Read more
Semrush vs Ahrefs: Which SEO Tool Reigns Supreme in 2025? Estimated reading time: 7 minutes Understand core strengths: Compare the unique features of Semrush and Ahrefs. User experience matters: Evaluate the interfaces and learning curves of each tool. Analyze key features: Consider the tools for keyword research, backlink analysis, and rank tracking. Assess pricing models: … Read more
Are you building a new Shopify store and looking for inspiration from other successful websites? One great way to get ideas is to find out what Shopify theme your favorite stores are using. Knowing the theme can give you insights into the design, layout, and functionality that are resonating with customers in your niche. In … Read more
As a concrete coating business owner, you know that generating leads is crucial for growth and success. While traditional marketing methods like word-of-mouth referrals and print advertising can be effective, the digital landscape offers a wealth of opportunities to reach your target audience. One of the most powerful tools at your disposal is Google Ads, … Read more
As an auto repair shop owner, attracting new customers and keeping your bays full is crucial for the success of your business. In today’s digital age, online advertising has become an essential tool for reaching potential clients and standing out from the competition. Google Ads, in particular, can be a highly effective way to drive … Read more
Google Ads can be a highly effective way for apartment communities to generate leads and lease up units. With millions of people searching on Google every day, running targeted ads allows you to get your apartments in front of prospective renters at the exact moment they are searching for a new place to live. However, … Read more
With over 160 million unique users per month, Zillow has become one of the most popular platforms for real estate listings in the United States. Given its high visibility among home buyers and renters alike, getting your listing published quickly on Zillow is extremely important for generating interest and securing a sale or rental. But … Read more
Facebook has historically had very restrictive policies around advertising cannabis-derived products like CBD on their platform. However, after the 2018 Farm Bill legalized hemp cultivation and CBD production from hemp, Facebook’s rules have slowly relaxed to allow some forms of CBD marketing. It’s still extremely challenging for CBD companies to get their Facebook ads approved, … Read more
Hi I’m Cody Schneider. I’m a digital marketing strategist who specializes in growth marketing. This site is where I document my strategies and share the tools I build to help modern marketers. I’m a trained economist and my day job is as Director of Learning at a marketing agency in Boise, ID.
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