In today’s rapidly evolving business landscape, the role of marketing in the B2B fintech industry has never been more crucial. With the convergence of technology and finance, B2B fintech marketing has become a strategic imperative for companies looking to stand out in a competitive market. But what exactly is B2B fintech marketing? Simply put, it … Read more
Welcome to our blog post series on mastering the art of B2B insurance marketing. In today’s competitive market, insurance companies need to go beyond traditional marketing approaches and embrace innovative strategies to reach their target audience effectively. This blog post series aims to provide you with a comprehensive guide to B2B insurance marketing, covering strategies, … Read more
Facebook is not just a platform for connecting with friends and sharing updates; it is also a powerful tool for businesses to reach their target audience. With over 2.8 billion monthly active users, Facebook provides an incredible opportunity to connect with potential customers and boost your business. And if you are in the home improvement, … Read more
In today’s digital age, social media platforms have become indispensable tools for businesses to connect with their target audience and drive growth. Among these platforms, Facebook stands out as a powerful tool for reaching diverse audiences, including the rapidly growing Hispanic market. With over 2.8 billion monthly active users, Facebook offers unparalleled opportunities for businesses … Read more
In today’s digital age, social media platforms have become powerful tools for businesses to connect with their target audience and drive growth. Among these platforms, Facebook stands out as a goldmine for attracting wealthy clients and expanding your business. With over 2.8 billion monthly active users, it offers an unparalleled opportunity to tap into a … Read more
In the world of business-to-business (B2B) marketing, having a solid channel marketing strategy can be the key to unlocking success. B2B channel marketing involves creating and implementing effective strategies to reach target markets through various distribution channels, such as distributors, resellers, and value-added partners. In this blog post, we will delve into the world of … Read more
Podcast creators looking to improve the production value and reach of your podcast need to start using AI podcast show notes. This game-changing technology uses advanced speech recognition to accurately transcribe your podcast and extract key themes and topics, creating comprehensive show notes in just a few clicks. By using AI podcast show notes, podcast … Read more
My friend who owns a B2B SaaS company hired a person for $5K per month to run his brands TikTok. So far she’s created 375K views for $15K and a ROAS or 3x. Here’s insights from this experiment he’s been running. The Larger Trend The larger trend I’m seeing is brands starting to realize that … Read more
Defensible moats. It’s one of the first strategy concepts you learn in business school. But we are consistently talking about the least important moats. Moats around product, economies of scale, high-NPS… when we really should be talking about marketing moats. Here’s how to think about building owned media to create marketing moats. Simple Example of … Read more
I was talking to an investment banker friend the other day. He called me to ask about channel expansion for a company he’s working with. They’ve had a ton of success with the channels they have currently, but they’re looking to expand into Tiktok, Pinterest, SEO etc. he wanted to get my thoughts. Then he … Read more
Hi I’m Cody Schneider. I’m a digital marketing strategist who specializes in growth marketing. This site is where I document my strategies and share the tools I build to help modern marketers. I’m a trained economist and my day job is as Director of Learning at a marketing agency in Boise, ID.
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