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Yesterday I had a friend reach out who told me they’ve been using gpt3 for lead validation. I thought it was super interesting and solved a massive problem, so I wanted to share it with you.  Every b2b software company should have an owned database of all their target customers sourced from anywhere they can … Read more

One of the biggest challenges with a scrapde email list is what do I send them? The answer is podcasts. Here’s how to take a scraped email list and grow it into a thriving newsletter. Process At this point, everyone’s business emails are public. They’re either in directories, we can scrape them, or we can … Read more

When I’m working with b2b clients one of the first questions I ask is what does your sales team wish prospects knew before ever talking to you?  I already know what the answers are going to be, but the exercise is valuable regardless. Most companies want leads to know: – That the product exists – … Read more

High yield savings apps in 2022 are abundant. Here are some of the best ones. Gelt Finance Gelt is a high-yield savings app that earns 5 – 10% APY. Deposits are covered up to $100,000 per account and there are no fees or commitments. Learn more about Gelt Marcus High-yield Online Savings that earns 0.85% … Read more

We’re building a tool that writes ecommerce product descriptions from your Google Search Console data. It takes your search console data, writes product descriptions, the publishes them to your shopify store. We’re looking for beta users. User the form below if this sounds interesting. The idea Say you have a ecom website with thousands of … Read more

One of the powers of Facebook Ads is their audience targeting. Unfortunately, Google only has interest targeting which has limited depth and is poorly structured. What’s funny is Google could probably build a better interest targeting engine because their keyword corpus would be a more valuable definition of peoples interests. They could look at keyword … Read more

Ecommerce content strategy is complex and requires upfront work and planning. We need to identify content opportunities that educate, have the ability to rank for long tails keywords and also creates product sales. The biggest mistake I see organizations make is writing content that is too high up in the funnel. You want to targeted … Read more

If you’re a service or local business, you need to be focusing on your Google Maps listing as a digital marketing channel. Do a search for anything considered a local business, and the Google Map Pack comes up. Being in the top three for services you provide creates more leads for your business. Get our … Read more

The most effective way to market your painting business is through Google Ads, Facebook Ads and Google My Business. Google Ads helps get you leads from people who are already looking for you services. Facebook helps you get leads from homeowners. Google My Business helps you show up on Google Maps when people search for … Read more

Like most young men who grew up in The Aughts, Brittney Spears was my first crush. When she shaved her head it made me start thinking about what global recognition does to a human being. Humans aren’t made to cope with a world of people knowing who you are, what you look like, and having … Read more