Etsy

Like most young men who grew up in The Aughts, Brittney Spears was my first crush. When she shaved her head it made me start thinking about what global recognition does to a human being. Humans aren’t made to cope with a world of people knowing who you are, what you look like, and having … Read more

Tattoo removal is a quick growing industry, expected to reach 23 billion by 2023. Knowing how to get leads for your business is super powerful. Facebook ads, Google Maps and Search campaigns are the most effective way to grow your business. Learn more below. Tattoo Removal Advertising Tattoos are a visual medium, and one of … Read more

I was in Glacier National Park, the rain started to descend from over the adjacent ridge. The wall of black haze approached us as we set underneath a lean to we had built with a tarp and duct tape. As the rain drummed on the tarp harmoniously we started our whisper light camp stove to … Read more

Nature doesn’t A/B test. When we look at how nature evolves it tries tons of combinations of things at once and evolution happens based on the last organism standing. It’s a process of elimination, rather than a search for the right answer. Digital advertising should use the same process of elimination — search for what … Read more

We’re thinking about email all wrong. We should be measuring email clicks on a CPC basis and we should be thinking about email clients as a people’s personal search engines. Email is the most valuable marketing asset, and here is a new mental framework to make it even more powerful to your organization. A Short … Read more

I was recently in Vegas for a business meeting (and to pay tribute to the blackjack gods). As I was walking out of the Bellagio after being drunk for three days I needed a coffee, but my hands were full carrying my Chinese knockoff RIMOWA luggage and a peach mango BodyArmor (RIP Koby) — so … Read more

Knowing if you can rank for a keyword is half the battle when deciding to write about about a topic. Traditionally, measuring potential for the ability for a site to rank for a keyword phrase is done manually by analyzing a variety of metrics for a handful of keywords, and then ranking keywords based on … Read more

I’m going to use a Spokane based client I have been working with for a while now as an example of effective marketing of a Shopify Store for a small business. When I first began working with this client, they were doing around $100 in monthly sales on their Shopify store. Their main source of … Read more

I was so frustrated. The tech support on the other line was telling me that what I was asking was impossible, except I had done it with one of his colleagues two months before. This is after a customer said they couldn’t access the web app. They were saying it was impossible to have a … Read more