Etsy

Ecommerce content strategy is complex and requires upfront work and planning. We need to identify content opportunities that educate, have the ability to rank for long tails keywords and also creates product sales. The biggest mistake I see organizations make is writing content that is too high up in the funnel. You want to targeted … Read more

If you’re a service or local business, you need to be focusing on your Google Maps listing as a digital marketing channel. Do a search for anything considered a local business, and the Google Map Pack comes up. Being in the top three for services you provide creates more leads for your business. Get our … Read more

The most effective way to market your painting business is through Google Ads, Facebook Ads and Google My Business. Google Ads helps get you leads from people who are already looking for you services. Facebook helps you get leads from homeowners. Google My Business helps you show up on Google Maps when people search for … Read more

Like most young men who grew up in The Aughts, Brittney Spears was my first crush. When she shaved her head it made me start thinking about what global recognition does to a human being. Humans aren’t made to cope with a world of people knowing who you are, what you look like, and having … Read more

Tattoo removal is a quick growing industry, expected to reach 23 billion by 2023. Knowing how to get leads for your business is super powerful. Facebook ads, Google Maps and Search campaigns are the most effective way to grow your business. Learn more below. Tattoo Removal Advertising Tattoos are a visual medium, and one of … Read more

I was in Glacier National Park, the rain started to descend from over the adjacent ridge. The wall of black haze approached us as we set underneath a lean to we had built with a tarp and duct tape. As the rain drummed on the tarp harmoniously we started our whisper light camp stove to … Read more

Nature doesn’t A/B test. When we look at how nature evolves it tries tons of combinations of things at once and evolution happens based on the last organism standing. It’s a process of elimination, rather than a search for the right answer. Digital advertising should use the same process of elimination — search for what … Read more

We’re thinking about email all wrong. We should be measuring email clicks on a CPC basis and we should be thinking about email clients as a people’s personal search engines. Email is the most valuable marketing asset, and here is a new mental framework to make it even more powerful to your organization. A Short … Read more

I was recently in Vegas for a business meeting (and to pay tribute to the blackjack gods). As I was walking out of the Bellagio after being drunk for three days I needed a coffee, but my hands were full carrying my Chinese knockoff RIMOWA luggage and a peach mango BodyArmor (RIP Koby) — so … Read more

Knowing if you can rank for a keyword is half the battle when deciding to write about about a topic. Traditionally, measuring potential for the ability for a site to rank for a keyword phrase is done manually by analyzing a variety of metrics for a handful of keywords, and then ranking keywords based on … Read more