Types of Backlinks: Backlink Matrix and Backlink Portfolio

Technologically, there are only two types of backlinks I focus on building for clients – dofollow backlinks and nofollow backlinks. We can acquire (pay for) or earn (not pay for) these two different types of links.   We build both types of backlinks to have a diverse backlink portfolio. A backlink portfolio is the percent of … Read more

How to Get Backlinks Indexed

An effective way to get backlinks indexed that you built is to create what I call a find us online page that you ask Google to crawl monthly. One of the main challenges of link building is getting Google to see the links that you built. The reason for the challenge is that Google doesn’t … Read more

Digital Gravity: A Model to Think About Your Brand’s Online Footprint

When I joined R+M in early 2018, I was coming from bootstrap startupland. My experience had been early stage projects that were rapidly growing. In these early stages the challenge is finding product market fit and getting people to trust you. In startupland there’s a formula we use to make companies feel bigger and more … Read more

Track Facebook Shares of Url

This blog post shows you have to track the shares of a url from your site. Tracking url shares is a great way to see which posts are the most popular on your site and also are a great way to show earned media to clients. The easiest way to track Facebook share of a … Read more

Best Digital Marketing Chrome Extensions

The best chrome extensions for digital marketing are the ones that save us time. As a digital marketer we’re constantly searching, organizing and strategizing content. Speed is everything in a market where next month what you did last month won’t work. Below are three chrome extensions that speed up how fast I research, grow and … Read more

The Reality Of The Boise Tech Industry & Startups

We’re supposed to understand the reasons we make decisions. But the best decisions aren’t processed or calculated. The best decisions come from people who combine experience, knowledge and intuition. When we look at higher education curriculums where can’t we find either of those. Where can we find simulated situations where people are given the opportunity … Read more