The best way to advertise your babysitting services on Facebook is to target parents close to where you live. Doing this is super easy.
- Create a Facebook Page
- Create a Facebook Ads Account
- Create a Website to Send Your Ads To
- Film a Video Ad Introducing Yourself
- Create A Facebook Ad
Related Resources
How to Create a Facebook Babysitting Page
To create a Facebook babysitting page go to – https://www.facebook.com/business/pages
You’ll need a Facebook account to create a Facebook page. Name the Facebook page the brand you’re trying to grow. If you need to build a logo, header image or other design elements for the page use Canva.com.
Create a Facebook Ads Account
To create a Facebook Ads Account go to the following link – https://www.facebook.com/business/tools/ads-manager
You’ll need a credit or debit card to set up the account. You are only billed for the ads that you run. Specifically you are billed for when people click the ads and go to your website.
Film a Video Ad Introducing Yourself
This video will be used for the Facebook ad. Video ads typically get the cheapest cost per click on Facebook. A selfie video is all you need.
Your video ad should include:
- Intro to who you are
- Why you babysit
- What services you offer
- A call to action to learn more on your website
By creating a script hitting these core points you will inform people of the services you provide.
Create A Facebook Ad for Messages
You don’t need a website to run Facebook ads. All you need is that Facebook page you already made. What your ad will do is prompt users to message you to learn about your rates and book your services. In this way it is easy to get started.
Before you begin you need to create an advertising budget. Something as small as a dollar a day will make an impact on your babysitting business.
You’ll then take your video you just filmed and create the ad. You’ll link out to the website you made where people have options to contact you. An example of a video ad is below.
How to Make a Babysitting Website to Send Your Ads To
A website is where your Facebook ads will send people to to learn more. The simplest way to build a one page website is using carrd.co. It is free to start, simple to use, and only $9 dollars a year to have all the functionality you need to get leads.
The most important things to have on your site are:
- Intro to you
- Details about services you provide
- Contact information
Providing as many ways as possible for people to contact you is the best way to get leads. A phone number, form and email are the ones every site should have.
If you don’t want to build a website, do a campaign on Facebook for messenger queries from your quotes.
How do I advertise myself as a babysitter?
The most effective places to advertise your babysitting service is places where parents spend time online. Facebook, Instagram and Twitter are great community tools. I would focus on Facebook and Instagram though so you don’t have to manage too many channels.
Facebook will be a paid ads strategy laid out above. Instagram will be an organic strategy. A great way to get new followers that are moms are to find local salons and boutiques Instagram accounts, and follow the people who follow those salons and boutiques. A certain percentage of those people will follow you back. Send DMs to each new follower introducing yourself and saying you can be hired to babysit their kids.
