One of the biggest challenges with a scrapde email list is what do I send them? The answer is podcasts. Here’s how to take a scraped email list and grow it into a thriving newsletter.
Process
At this point, everyone’s business emails are public. They’re either in directories, we can scrape them, or we can use lookup tools to find them.
So if you have a defined target audience and a product you can easily sell them, email is one of the fastest and easiest way to get in front of them. ESPECIALLY if you’re an early-stage startup.
But once you have these emails and you’ve validated them, what do you send them? This is one of the hardest challenges I’ve found with this distribution channel.
I’ve got a solution though. Podcasts.
For a client I’m working with we sequenced a cold list of their target audience into an ESP and all we did was promote their podcast.
IT HAS A 40% OPEN RATE.
IT HAS A 5% CTR.
IT IS A COLD LIST.
This literally blows my mind, it hard to even get those numbers on a warm list.
The content of the email is super educational and basically just “Go learn this today on this podcast”. For the target customer, the podcast is a small lift because it is passive. We’ve also found people don’t feel like it is salesy, even though at the beginning of the podcast we have a call to action to sign up for the product.
By doing this, our client’s podcast is already getting 5K+ downloads per month in only 60 days and 8 episodes of it being live. These metrics make it a top 1% podcast.
Conclusion and psychology
I believe this is working because people don’t view podcasts as sales tools yet. They look at them as educational vehicles, so the call to action is soft and doesn’t feel aggressive.
What’s wild those is we instruct clients to interview their customers, which means that the podcast episodes are basically just customer testimonials disguised as education.
To conclude, this process can be done for every industry. The content doesn’t have to be perfect, it just has to exist so it can be distributed.
Check the link in the comments to learn more about how I’m helping clients do this.
