admin I was talking to an investment banker friend the other day. He called me to ask about channel expansion for a company he’s working with. They’ve had a ton of success with the channels they have currently, but they’re looking to expand into Tiktok, Pinterest, SEO etc. he wanted to get my thoughts. Then he … Read more
Yesterday I had a friend reach out who told me they’ve been using gpt3 for lead validation. I thought it was super interesting and solved a massive problem, so I wanted to share it with you. Every b2b software company should have an owned database of all their target customers sourced from anywhere they can … Read more
One of the biggest challenges with a scrapde email list is what do I send them? The answer is podcasts. Here’s how to take a scraped email list and grow it into a thriving newsletter. Process At this point, everyone’s business emails are public. They’re either in directories, we can scrape them, or we can … Read more
When I’m working with b2b clients one of the first questions I ask is what does your sales team wish prospects knew before ever talking to you? I already know what the answers are going to be, but the exercise is valuable regardless. Most companies want leads to know: – That the product exists – … Read more
High yield savings apps in 2022 are abundant. Here are some of the best ones. Gelt Finance Gelt is a high-yield savings app that earns 5 – 10% APY. Deposits are covered up to $100,000 per account and there are no fees or commitments. Learn more about Gelt Marcus High-yield Online Savings that earns 0.85% … Read more
We’re building a tool that writes ecommerce product descriptions from your Google Search Console data. It takes your search console data, writes product descriptions, the publishes them to your shopify store. We’re looking for beta users. User the form below if this sounds interesting. The idea Say you have a ecom website with thousands of … Read more
One of the powers of Facebook Ads is their audience targeting. Unfortunately, Google only has interest targeting which has limited depth and is poorly structured. What’s funny is Google could probably build a better interest targeting engine because their keyword corpus would be a more valuable definition of peoples interests. They could look at keyword … Read more
The best way to advertise your church on Facebook is to target people with an interest in your religion who are close to where you live. Doing this is super easy. Before you start, you’ll need: Create a Facebook Page Create a Facebook Ads Account Create a Website to Send Your Ads To Film a … Read more
Ecommerce content strategy is complex and requires upfront work and planning. We need to identify content opportunities that educate, have the ability to rank for long tails keywords and also creates product sales. The biggest mistake I see organizations make is writing content that is too high up in the funnel. You want to targeted … Read more
If you’re a service or local business, you need to be focusing on your Google Maps listing as a digital marketing channel. Do a search for anything considered a local business, and the Google Map Pack comes up. Being in the top three for services you provide creates more leads for your business. Get our … Read more
Hi I’m Cody Schneider. I’m a digital marketing strategist who specializes in growth marketing. This site is where I document my strategies and share the tools I build to help modern marketers. I’m a trained economist and my day job is as Director of Learning at a marketing agency in Boise, ID.
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