admin Podcast creators looking to improve the production value and reach of your podcast need to start using AI podcast show notes. This game-changing technology uses advanced speech recognition to accurately transcribe your podcast and extract key themes and topics, creating comprehensive show notes in just a few clicks. By using AI podcast show notes, podcast … Read more
My friend who owns a B2B SaaS company hired a person for $5K per month to run his brands TikTok. So far she’s created 375K views for $15K and a ROAS or 3x. Here’s insights from this experiment he’s been running. The Larger Trend The larger trend I’m seeing is brands starting to realize that … Read more
Defensible moats. It’s one of the first strategy concepts you learn in business school. But we are consistently talking about the least important moats. Moats around product, economies of scale, high-NPS… when we really should be talking about marketing moats. Here’s how to think about building owned media to create marketing moats. Simple Example of … Read more
I was talking to an investment banker friend the other day. He called me to ask about channel expansion for a company he’s working with. They’ve had a ton of success with the channels they have currently, but they’re looking to expand into Tiktok, Pinterest, SEO etc. he wanted to get my thoughts. Then he … Read more
Yesterday I had a friend reach out who told me they’ve been using gpt3 for lead validation. I thought it was super interesting and solved a massive problem, so I wanted to share it with you. Every b2b software company should have an owned database of all their target customers sourced from anywhere they can … Read more
One of the biggest challenges with a scrapde email list is what do I send them? The answer is podcasts. Here’s how to take a scraped email list and grow it into a thriving newsletter. Process At this point, everyone’s business emails are public. They’re either in directories, we can scrape them, or we can … Read more
When I’m working with b2b clients one of the first questions I ask is what does your sales team wish prospects knew before ever talking to you? I already know what the answers are going to be, but the exercise is valuable regardless. Most companies want leads to know: – That the product exists – … Read more
High yield savings apps in 2022 are abundant. Here are some of the best ones. Gelt Finance Gelt is a high-yield savings app that earns 5 – 10% APY. Deposits are covered up to $100,000 per account and there are no fees or commitments. Learn more about Gelt Marcus High-yield Online Savings that earns 0.85% … Read more
We’re building a tool that writes ecommerce product descriptions from your Google Search Console data. It takes your search console data, writes product descriptions, the publishes them to your shopify store. We’re looking for beta users. User the form below if this sounds interesting. The idea Say you have a ecom website with thousands of … Read more
One of the powers of Facebook Ads is their audience targeting. Unfortunately, Google only has interest targeting which has limited depth and is poorly structured. What’s funny is Google could probably build a better interest targeting engine because their keyword corpus would be a more valuable definition of peoples interests. They could look at keyword … Read more
Hi I’m Cody Schneider. I’m a digital marketing strategist who specializes in growth marketing. This site is where I document my strategies and share the tools I build to help modern marketers. I’m a trained economist and my day job is as Director of Learning at a marketing agency in Boise, ID.
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