Audience Eye: A keyword planner for Facebook

I couldn’t fucking deal with it anymore. Building audiences in Facebook’s ad manager backend is so terrible and as a digital strategist it is the bane of my existence. So I built a better way. Audience Eye is a marketing software for digital marketing professionals that helps them search Facebook interest quickly and effectively.

Types of Backlinks: Backlink Matrix and Backlink Portfolio

Technologically, there are only two types of backlinks I focus on building for clients – dofollow backlinks and nofollow backlinks. We can acquire (pay for) or earn (not pay for) these two different types of links.   We build both types of backlinks to have a diverse backlink portfolio. A backlink portfolio is the percent of … Read more

How to Build Quora Backlinks That Get Indexed

Subscribe to my YouTube channel – youtube.com/codyschneider Backlinks from Quora are an effective way to build contextual no follow backlinks to your website. The biggest challenge with backlinks from Quora backlinks is finding questions that have already been indexed in Google and getting the backlinks you build to be indexed by Google. This post will … Read more

How to Get Backlinks Indexed

An effective way to get backlinks indexed that you built is to create what I call a find us online page that you ask Google to crawl monthly. One of the main challenges of link building is getting Google to see the links that you built. The reason for the challenge is that Google doesn’t … Read more

How Google Search Is Going Local

I’m a rabid skier and retired travel hacker so for the holidays I booked my younger brother and I some cheap flights to The Alps. Got a deal of $450 round trip. Pretty stoked about that. While I was researching what to do in Austria I found myself so frustrated by the search results, they … Read more

Pinterest Marketing for B2B

Pinterest is the most misunderstood marketing channel. Let’s establish some facts: It’s not just moms. It’s a search engine (more specifically a future planning search engine). It’s a social media where content gains more value over time, so the curve is exponential rather than bell shaped. It’s cheap AF. No one knows how to use its ad … Read more

Digital Gravity: A Model to Think About Your Brand’s Online Footprint

When I joined R+M in early 2018, I was coming from bootstrap startupland. My experience had been early stage projects that were rapidly growing. In these early stages the challenge is finding product market fit and getting people to trust you. In startupland there’s a formula we use to make companies feel bigger and more … Read more