In January of 2019 I was asked to create a digital marketing strategy for a CrossFit gym in Boise. Over the next few months I increased their Instagram following by 9000 followers, I sent 5000+ qualified website visitors to their landing page, doubled their search impressions from an SEO strategy and increased their ranking for … Read more
This blog post shows you have to track the shares of a url from your site. Tracking url shares is a great way to see which posts are the most popular on your site and also are a great way to show earned media to clients. The easiest way to track Facebook share of a … Read more
Beers are the best way to learn about secret outdoor spots. It’s the currency for scarce outdoor info, we share a few brews and spill our guts. I learned about Box Canyon State Park this way. It was a late summer evening in Boise and my colleague and I were at the Lost Grove Brewery, … Read more
Like most Etsy shop beinngers I was trying to be cheeky with my product names when I first started. I thought I just posted my products to Etsy and traffic comes. But Esty titles and tags have a formula to get more traffic and it took me so long to figure out the 3 things … Read more
Based on data of the top trafficed ecommerce websites, 55% of site have the hamburger menu in the top left hand corner. We advocate the left to create consistency. While most sites put it on the left, 2 out of 3 people use their phone with their right hand. My girlfriend is left-handed. Well, she’s … Read more
The best chrome extensions for digital marketing are the ones that save us time. As a digital marketer we’re constantly searching, organizing and strategizing content. Speed is everything in a market where next month what you did last month won’t work. Below are three chrome extensions that speed up how fast I research, grow and … Read more
To use the YouTube subscribe link generator, paste your YouTube channel URL in the input above. Your YouTube auto subscribe link with automatically generate. Then, copy and paste the generated URL wherever you would like to use it. Video tutorial below: … Youtube subscribers are becoming more and more valuable for brands and content creators. … Read more
We’re supposed to understand the reasons we make decisions. But the best decisions aren’t processed or calculated. The best decisions come from people who combine experience, knowledge and intuition. When we look at higher education curriculums where can’t we find either of those. Where can we find simulated situations where people are given the opportunity … Read more
When I start conversations with clients one of the fundamental ideas I really enjoy discussing is their customer’s journey. More specifically, finding the questions a customer asks throughout their purchasing decision. An agency’s goal is to understand the brand, understand the customer and help build the bridge between them. One thing I’ve noticed with clients … Read more
Hi I’m Cody Schneider, a marketer based in Boise. This post will show you how I helped grow the Instagram of my friend’s hair salon by 500+ followers in 30 days. All followers were real people from our community and resulted in more likes, more comments and most importantly new clients with a lifetime customer … Read more
Hi I’m Cody Schneider. I’m a digital marketing strategist who specializes in growth marketing. This site is where I document my strategies and share the tools I build to help modern marketers. I’m a trained economist and my day job is as Director of Learning at a marketing agency in Boise, ID.
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