Our team at Reynolds + Myers works with a lot of powerful domains. For example, one of our clients has a domain that is older than google.com (google.com is 21 years old as of writing this) and a backlink portfolio to match this age. These domains are so powerful that Google “tells” us what it wants … Read more
Pinterest is the most misunderstood marketing channel. Let’s establish some facts: It’s not just moms. It’s a search engine (more specifically a future planning search engine). It’s a social media where content gains more value over time, so the curve is exponential rather than bell shaped. It’s cheap AF. No one knows how to use its ad … Read more
When I joined R+M in early 2018, I was coming from bootstrap startupland. My experience had been early stage projects that were rapidly growing. In these early stages the challenge is finding product market fit and getting people to trust you. In startupland there’s a formula we use to make companies feel bigger and more … Read more
When I first connected with this Spokane based physical therapy clinic they were paying $1K+ a month to local news sites to distribute their written content. The crazy part? Their revenue wasn’t growing. From 2018 to 2019 I helped grow this medical clinic from $900k to $1.4 million in yearly revenue. During that time period … Read more
In January of 2019 I was asked to create a digital marketing strategy for a CrossFit gym in Boise. Over the next few months I increased their Instagram following by 9000 followers, I sent 5000+ qualified website visitors to their landing page, doubled their search impressions from an SEO strategy and increased their ranking for … Read more
This blog post shows you have to track the shares of a url from your site. Tracking url shares is a great way to see which posts are the most popular on your site and also are a great way to show earned media to clients. The easiest way to track Facebook share of a … Read more
Beers are the best way to learn about secret outdoor spots. It’s the currency for scarce outdoor info, we share a few brews and spill our guts. I learned about Box Canyon State Park this way. It was a late summer evening in Boise and my colleague and I were at the Lost Grove Brewery, … Read more
Like most Etsy shop beinngers I was trying to be cheeky with my product names when I first started. I thought I just posted my products to Etsy and traffic comes. But Esty titles and tags have a formula to get more traffic and it took me so long to figure out the 3 things … Read more
Based on data of the top trafficed ecommerce websites, 55% of site have the hamburger menu in the top left hand corner. We advocate the left to create consistency. While most sites put it on the left, 2 out of 3 people use their phone with their right hand. My girlfriend is left-handed. Well, she’s … Read more
The best chrome extensions for digital marketing are the ones that save us time. As a digital marketer we’re constantly searching, organizing and strategizing content. Speed is everything in a market where next month what you did last month won’t work. Below are three chrome extensions that speed up how fast I research, grow and … Read more
Hi I’m Cody Schneider. I’m a digital marketing strategist who specializes in growth marketing. This site is where I document my strategies and share the tools I build to help modern marketers. I’m a trained economist and my day job is as Director of Learning at a marketing agency in Boise, ID.
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