Where’s the first place people go when they’re looking for an electrician — Google. When you do a search for “electrician denver” on Google, it returns ads, Google Maps, and organic search results. The other effective way to digital market your electrician business is to use Facebook ads and target home owners.
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How to Market Electrical Business With Google Ads
When you search keywords related to the services electricians offer, the first thing that comes up on the page are paid ads. Screenshot of them below.
Google ads are an effective marketing channel for electricians because people are searching for keywords related to the services you offer on Google. For example, there are people searching for keywords related residential, commercial and lighting installation. Below are screenshots of these keywords, their relative volumes and cost per click.
These keywords need to be bid on in Google Ads. I would suggest an exact match campaign for keywords that have the location variable (like Denver), in them. You should also do a campaign that is focused on anyone in the Denver geography that searches those keywords without the Denver variable.
With all this said, the cost per click for electrician keywords is super expensive. For this reason, I would focus on Facebook ads since they will extremely less competitive.
How to Market Electrical Business With Google Maps
The second thing that comes up when searching is the Google Maps pack.
These listing are managed through Google My Business and can be exploited by optimizing the Google My Business listing. To optimize your listing, you’ll want to:
- Put the world electrician and the area of you service in the title
- Add keywords related to services you offer to your business description
- Make sure your name, phone number and address are consistent across the web
- Add photos
- Get reviews
They numbered because these are the order of optimizations I’ve found to be most effective. If you want to hire us to optimize your GMB listing for you, my agency Schneider Media offers this as a service.
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How to Market Electrical Business With Facebook Ads
To market your electrician business with Facebook ads you’ll want to do a traffic campaign target homeowners. To target home owners, you’ll want to target people who have an interest in home improvement and who live in your area. For example, there are 360K people who live in the Denver area that fit this demographic. Screenshot below. 
The Facebook ads you should promote are video ads that educate the consumer. Send the user to a landing page that educates them even further and has distinct call to actions throughout the content. Facebook ads work best when they aren’t salesy, but give the customer insider information about a topic you know more about than them.
