Where’s the first place people go when they’re looking for an electrician — Google. When you do a search for “electrician denver” on Google, it returns ads, Google Maps, and organic search results. The other effective way to digital market your electrician business is to use Facebook ads and target home owners. Hire me to … Read more
The most effective way to market your painting business is through Google Ads, Facebook Ads and Google My Business. Google Ads helps get you leads from people who are already looking for you services. Facebook helps you get leads from homeowners. Google My Business helps you show up on Google Maps when people search for … Read more
Pinterest marketing is a content marketers dream. If you’re looking for a channel that can drive a lot of traffic, has users who are open to discovering new brands, and are searching for keywords related to your products then Pinterest should be considered in your channel mix. Due to this, Pinterest is a super effective … Read more
Like most young men who grew up in The Aughts, Brittney Spears was my first crush. When she shaved her head it made me start thinking about what global recognition does to a human being. Humans aren’t made to cope with a world of people knowing who you are, what you look like, and having … Read more
Traditional media has campaigns. Modern digital marketing shouldn’t. The Mad Men of Madison Avenue created the traditional advertising campaign. They commandeered it from their time in the service. Campaigns are a military idea that involves an objective, initiative and a timeline. We need to eliminate start and end dates. I mean this as bluntly as … Read more
Tattoo removal is a quick growing industry, expected to reach 23 billion by 2023. Knowing how to get leads for your business is super powerful. Facebook ads, Google Maps and Search campaigns are the most effective way to grow your business. Learn more below. Tattoo Removal Advertising Tattoos are a visual medium, and one of … Read more
I was in Glacier National Park, the rain started to descend from over the adjacent ridge. The wall of black haze approached us as we set underneath a lean to we had built with a tarp and duct tape. As the rain drummed on the tarp harmoniously we started our whisper light camp stove to … Read more
Nature doesn’t A/B test. When we look at how nature evolves it tries tons of combinations of things at once and evolution happens based on the last organism standing. It’s a process of elimination, rather than a search for the right answer. Digital advertising should use the same process of elimination — search for what … Read more
We’re thinking about email all wrong. We should be measuring email clicks on a CPC basis and we should be thinking about email clients as a people’s personal search engines. Email is the most valuable marketing asset, and here is a new mental framework to make it even more powerful to your organization. A Short … Read more
I was recently in Vegas for a business meeting (and to pay tribute to the blackjack gods). As I was walking out of the Bellagio after being drunk for three days I needed a coffee, but my hands were full carrying my Chinese knockoff RIMOWA luggage and a peach mango BodyArmor (RIP Koby) — so … Read more
Hi I’m Cody Schneider. I’m a digital marketing strategist who specializes in growth marketing. This site is where I document my strategies and share the tools I build to help modern marketers. I’m a trained economist and my day job is as Director of Learning at a marketing agency in Boise, ID.
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