Knowing if you can rank for a keyword is half the battle when deciding to write about about a topic. Traditionally, measuring potential for the ability for a site to rank for a keyword phrase is done manually by analyzing a variety of metrics for a handful of keywords, and then ranking keywords based on … Read more
They told me to checkout on WeChat — I was confused, I hadn’t ever left the “social media app” but could do a payment. That was 5 years ago when I was in Shanghai for the first time. Fast forward and every American social media has been trying to figure out how to make their … Read more
Device targeting for Google Search Ads isn’t straight forward. I wasted about an hour finding the documentation on Google. Below is how to target desktop only on your search ads. First go to the campaign you’re trying to make go after mobile or desktop. Click on devices. In the bid adj. column, select the devices … Read more
In the fall of 2019, I helped a real estate client get $5 residential leads by driving home buyer ready traffic to a kvCORE site. Below is a screenshot showing the leads per month that were created from my team’s efforts. Below is a screenshot of Facebook ad spend during that same time period. This … Read more
The best way to advertise your babysitting services on Facebook is to target parents close to where you live. Doing this is super easy. Create a Facebook Page Create a Facebook Ads Account Create a Website to Send Your Ads To Film a Video Ad Introducing Yourself Create A Facebook Ad Related Resources AI Content … Read more
I’m going to use a Spokane based client I have been working with for a while now as an example of effective marketing of a Shopify Store for a small business. When I first began working with this client, they were doing around $100 in monthly sales on their Shopify store. Their main source of … Read more
I was so frustrated. The tech support on the other line was telling me that what I was asking was impossible, except I had done it with one of his colleagues two months before. This is after a customer said they couldn’t access the web app. They were saying it was impossible to have a … Read more
When my friend told me how much they were paying Doordash I got physically angry. 30% – that number was the catalyst for the anger, the type of anger that starts in your abdomen and surges into your chest. I don’t like tech injustice. Technology is supposed to be an equalizer, not a prohibitor. After … Read more
Having a website for your business doesn’t mean people are visiting it. When I tell clients this for the first time they’re often shocked. Many think that since the site is live it’s doing its job. But a live website doesn’t mean people can find it. To most people Google is the internet, and if … Read more
Hi I’m Cody Schneider. I’m a digital marketing strategist who specializes in growth marketing. This site is where I document my strategies and share the tools I build to help modern marketers. I’m a trained economist and my day job is as Director of Learning at a marketing agency in Boise, ID.
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