At this point the Melonkiss Etsy shop is at a place where it has steady growth month over month and sales are relatively predictable. Because of this I have started to focus more time on growing the Melonkiss Instagram account. The reason I am doing this is because Instagram has a conversion rate that is 5-7% which is insane considering the internet average is 1%.
Etsy just updated their seller backend in Feb of 2018 and I’m currently researching a new way to access the emails.
This post was last updated 21 Feb 2018. Thanks for you patients. -Cody
A while ago when I first started getting into e-commerce I had a facebook marketer in Boise named Koby Conrad (btw, Koby is unreal at Facebook marketing) tell me that email marketing alone can keep a company afloat.
He told me the story of a jewellery company based out of Boise he was consulting for who had been in the e-commerce business for 10 years and over those ten years had amassed an email list of 50,000 people.
I know some of the digital marketers out there right now are probably shitting themselves about that number but at the time I didn’t realize the value of this number and I doubt you realize it too.
You have an email list of 50,000, you send out an email to your list once a week which is best practice, you are getting a 1% conversation and your average sale makes you
$10. That’s $20,000 per month. Yeah.
Ok, so that part of the email list is common knowledge to most but what is more valuable in my eyes is what else you can do with that list.
You start a new blog that fits your demographic and psychographic.
Write an ebook that fits the demographic and psychographic.
Get the picture?
So let’s collect those Etsy emails.
How To Collect Your Etsy Emails Semi-non Manually
So our goal is to collect the emails of each of our previous customers. What sucks though is that the email data can’t be downloaded from Etsy already in a file and can only be viewed when you click on the customer’s name. This means you would have to manually click and copy and paste every email.
This is when I wondered if the email data could be found in the page source HTML. Bingo, it can :)
The next steps will show you have to scrape the HTML data and pull out the emails. You don’t need to know how to code for this, all the tools used are really easy, user-friendly and free.
1 Go to your Etsy sales data under the “all” tab.
2 Left click anywhere on the page using the Chrome browser and click on the ‘view page source’ option.
3 On the right side of your screen, you’ll see something like this.
4 Press command a to select everything on the page and then command c to copy it all.
I was sitting at my kitchen table stuffing dumpster pizza into my mouth looking at the traffic of my Etsy shop. Pretty normal day, but there was something weird. My roommate got home. I said what up and did my dishes. Went back to my screen.