The best way to advertise your church on Facebook is to target people with an interest in your religion who are close to where you live. Doing this is super easy. Before you start, you’ll need: Create a Facebook Page Create a Facebook Ads Account Create a Website to Send Your Ads To Film a … Read more
Marketing commercial real estate has rapidly changed since 2000. More than ever, owning media and having a digital marketing strategy is essential for success in commercial real estate. Business owners and commercial investors are using digital media as a way to find, educate, and compare commercial properties. This post will share the most effective strategies … Read more
Where’s the first place people go when they’re looking for an electrician — Google. When you do a search for “electrician denver” on Google, it returns ads, Google Maps, and organic search results. The other effective way to digital market your electrician business is to use Facebook ads and target home owners. Hire me to … Read more
Pinterest marketing is a content marketers dream. If you’re looking for a channel that can drive a lot of traffic, has users who are open to discovering new brands, and are searching for keywords related to your products then Pinterest should be considered in your channel mix. Due to this, Pinterest is a super effective … Read more
Traditional media has campaigns. Modern digital marketing shouldn’t. The Mad Men of Madison Avenue created the traditional advertising campaign. They commandeered it from their time in the service. Campaigns are a military idea that involves an objective, initiative and a timeline. We need to eliminate start and end dates. I mean this as bluntly as … Read more
They told me to checkout on WeChat — I was confused, I hadn’t ever left the “social media app” but could do a payment. That was 5 years ago when I was in Shanghai for the first time. Fast forward and every American social media has been trying to figure out how to make their … Read more
Device targeting for Google Search Ads isn’t straight forward. I wasted about an hour finding the documentation on Google. Below is how to target desktop only on your search ads. First go to the campaign you’re trying to make go after mobile or desktop. Click on devices. In the bid adj. column, select the devices … Read more
In the fall of 2019, I helped a real estate client get $5 residential leads by driving home buyer ready traffic to a kvCORE site. Below is a screenshot showing the leads per month that were created from my team’s efforts. Below is a screenshot of Facebook ad spend during that same time period. This … Read more
The best way to advertise your babysitting services on Facebook is to target parents close to where you live. Doing this is super easy. Create a Facebook Page Create a Facebook Ads Account Create a Website to Send Your Ads To Film a Video Ad Introducing Yourself Create A Facebook Ad Related Resources AI Content … Read more
When my friend told me how much they were paying Doordash I got physically angry. 30% – that number was the catalyst for the anger, the type of anger that starts in your abdomen and surges into your chest. I don’t like tech injustice. Technology is supposed to be an equalizer, not a prohibitor. After … Read more
Hi I’m Cody Schneider. I’m a digital marketing strategist who specializes in growth marketing. This site is where I document my strategies and share the tools I build to help modern marketers. I’m a trained economist and my day job is as Director of Learning at a marketing agency in Boise, ID.
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